Abstract. The need to raise awareness among the communities about the challenge of resource use – and, more generally, about the principles of sustainability – is the reason why the United Nations General Assembly proclaimed, in December 2002, the United Nations Decade of Education for Sustainable Development, 2005–2014 (DESD). For operators and managers of cultural and natural heritage, it represents a profound challenge to their ability to transmit the content of scientific knowledge to the general public in order to empower everyone on the preservation of cultural and natural resources, and to raise awareness about the potential that mankind has at its disposal. In this context, the application of the PAIDEIA APPROACH for the management of cultural heritage is the key to the recovery of socio-economic values intrinsic to these resources. This approach to management is based on the enhancement of cultural (namely archaeological) and natural heritage for social benefit and it involves the tourist trade as a vehicle of knowledge transmission, intercultural dialogue and socio-economic sustainable development.